--- title: Progressive Web Apps Are Radically Transforming Online Engagement | InspireHUB description: Progressive web apps are taking over today's mobile market due to their comprehensive access to information and seamless user experience. Want to learn more? image: http://www.ihubgo.com/hubfs/progressive-web-apps-featured.jpg --- - - - - - 855.355.IHUB (4482) - Builder Login  - [![USA](https://upload.wikimedia.org/wikipedia/en/a/a4/Flag_of_the_United_States.svg) USA](https://build.inspirehub.com) - [![Canada](https://upload.wikimedia.org/wikipedia/en/c/cf/Flag_of_Canada.svg) Canada](https://build.ihubapp.ca) - [![Australia](https://upload.wikimedia.org/wikipedia/en/b/b9/Flag_of_Australia.svg) Australia](https://build.ihubapp.com.au) Toggle navigation [![InspireHUB](http://www.ihubgo.com/hs-fs/hubfs/IHUB%20Branded%20Imagery/Logos/IHUBApp%20Powered%20by%20InspireHUB.png?width=353&height=60&name=IHUBApp%20Powered%20by%20InspireHUB.png)](https://info.inspirehub.com/homepage) - [Get Started ](https://setup.inspirehub.com/) - [Launch IHUBApp](https://setup.inspirehub.com/) - [Become a Hubmaster](https://www.inspirehub.com/hubmaster-apply) - [Become an IHUBApp Ally (Affiliates)](https://www.inspirehub.com/ally) - [Features ](https://www.inspirehub.com/solutions) - [Overview](https://www.inspirehub.com/about-ihubapp) - [Email Marketing](https://www.inspirehub.com/en-us/email-marketing) - [Automated Newsletters](https://www.inspirehub.com/en-us/automated-newsletters) - [Intelligent Channel Feeds](https://www.inspirehub.com/en-us/ihubapp-intelligent-channel-feeds) - [Industry Use Cases](https://www.inspirehub.com/solutions) - [Customer Testimonials](https://www.inspirehub.com/client-showcase) - [Progressive Web Apps](https://www.inspirehub.com/whitepaper) - [Pricing & Plans](https://www.inspirehub.com/pricing-plans-build-now) # [Progressive Web Apps Are Radically Transforming Online Engagement | InspireHUB](http://www.ihubgo.com/blog/progressive-web-apps-are-radically-transforming-online-engagement) - [Karolyn Hart](http://www.ihubgo.com/blog/author/karolyn-hart) - 31 January, 2017 - [2 Comments](http://www.ihubgo.com/blog/progressive-web-apps-are-radically-transforming-online-engagement#comments-listing) - - [Tweet](https://twitter.com/share) # Now Is The Time To Invest In Progressive Web Apps. Chances are you've already heard a thing or two about Progressive Web Apps (*PWAs*). They have generated a significant buzz around the tech community over the last few years - and for good reason. Not since the native apps revolution of the early 2010s, have we seen such a massive breakthrough in mobile technology. The reality is that [*PWAs* radically reduce the costs](http://info.inspirehub.com/the-future-of-web-apps-whitepaper) associated with traditional mobile app development while still enabling all the features that are expected: offline viewing, app like interactions, and a mobile “shell.” According to a 2016 Gartner Research poll, at least 20 percent of brands are planning to do away with their native mobile apps in exchange for *PWA* technology. And yet, despite the shift away from native mobile apps , there are still thousands upon thousands of companies that don't understand the functionality and value of *PWAs* or have never heard of them.\*   ### Simple, yet Complex Progressive Web Apps represent the marriage of simplicity and complexity within a mobile device. On one hand, they offer comprehensive access to the information provided by a full-scale web browser; on the other hand, they retain the simple, user-friendly experience that comes with an application. So while any *PWA* has the capacity to pull vast amounts of streaming data from the web, it appears as an easy-to-use button on the homescreen of a mobile device home screen. One click, and you’re in. The value of *PWAs* is simple: reach a larger audience, through a clean and accessible medium like an app, with all the functionality and usefulness of a browser. Still not sold? ![progressive-web-apps](http://www.ihubgo.com/hs-fs/hubfs/progressive-web-apps-inline.jpg?width=500&name=progressive-web-apps-inline.jpg "progressive-web-apps") ### How do PWAs work? Developers of *PWAs* have incorporated technology referred to as “service workers” to cache data, causing it to load instantly. Even when a device’s network is weak, the apps “service workers” allow the self-sustaining program to perform at noteworthy speeds. In 2017, it’s innovation like this blurs the line between native applications and web applications, and points to the enduring value of Progressive Web Apps in today’s market. Also worth noting, is the self-learning quality of a progressive web app. Once a site has been visited inside a traditional browser, the app extracts the necessary data from it, embedding the content into its memory. And from that point, each time a *PWA* is used, its “service workers” allow the app to become smarter, more powerful, and more reliable.   ### What the Data tells Us... 1. #### Data favors mobile platforms A recent survey shows that more than 1 billion people are using their mobile browsers on a daily basis. And with this recent mobile boom, the number of mobile users per day is now surpassing the number of desktop users. Overall time spent viewing media on mobile devices in the US is now significantly higher than on desktops, with 51% of all media coming in on mobile platforms and only 42% on desktops.\*\* 1. #### Data favors offline apps Plenty of people are using mobile devices, but a significantly lower amount of people use mobile apps requiring an internet connection. *PWAs*’ offline functionality is a major win here, as “service workers” pull material from browsing session directly into the app itself, enabling it to be consumed anytime. 1. #### Data favors the real-time Progressive Web Apps’ constant connection to the web makes any kind of traffic and consumer engagement much more beneficial for your teams. The data coming from these platforms can easily become real-time feedback, leading to real-time changes, without undergoing a lengthy update process for the app. ### The Bottom Line It’s time to make switch. You will not lose any current functionality, and the look and feel will be the same. And by [switching to a PWA](http://www.inspirehub.com), your company’s mobile presence is going to be a cleaner, faster experience between you, current users, and future users. Isn't that what everyone wants?   \*O'Reilly | https://www.oreilly.com/ideas/5-web-trends-for-2017 \*\*Smart Insights | http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ ## Download the 2017 Future of Web Apps Whitepaper by InspireHUB! ###### [![DOWNLOAD WHITEPAPER FUTURE OF CIVIC APPS](https://no-cache.hubspot.com/cta/default/462842/209d14ea-c9c3-42aa-b004-e7262844c5ff.png)](https://cta-redirect.hubspot.com/cta/redirect/462842/209d14ea-c9c3-42aa-b004-e7262844c5ff) Topics: [progressive web apps](http://www.ihubgo.com/blog/topic/progressive-web-apps) ### Subscribe to Our Blog **COMPANY** [About](https://ihubgo.com/home) [Press](https://ihubgo.com/c/newsroom/feed) [InspireHUB Privacy Notice](https://www.inspirehub.com/privacy-notice) [IHUBApp Privacy Notice](https://www.inspirehub.com/ihubapp-privacy-notice) [Terms of Service](https://www.inspirehub.com/terms-conditions) **RESOURCES** [IHUBApp Support](https://support.ihub.app) [Hub Store](https://hubstore.ihub.app/) [Hub Ship](http://hubship.ihub.app/) [Resource Library](https://ihubgo.com/c/useful-resources/feed) [Blog](https://www.inspirehub.com/blog) **PRODUCTS** [IHUBApp Features Overview](https://www.inspirehub.com/about-ihubapp) [For Creators](https://ihubgo.com/posts/166687/ihubapp-for-creators) [For Publishers](https://ihubgo.com/posts/166738/ihubapp-for-publishers) [For Businesses](https://ihubgo.com/posts/166778/ihubapp-for-business) ![An InspireHUB Innovation. 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