--- title: IHUBApp Blog | differentiation strategy description: differentiation strategy | A blog dedicated to the Freelance life and for those using the IHUBApp. --- - - - - - 855.355.IHUB (4482) - Builder Login  - [![USA](https://upload.wikimedia.org/wikipedia/en/a/a4/Flag_of_the_United_States.svg) USA](https://build.inspirehub.com) - [![Canada](https://upload.wikimedia.org/wikipedia/en/c/cf/Flag_of_Canada.svg) Canada](https://build.ihubapp.ca) - [![Australia](https://upload.wikimedia.org/wikipedia/en/b/b9/Flag_of_Australia.svg) Australia](https://build.ihubapp.com.au) Toggle navigation [![InspireHUB](http://www.ihubgo.com/hs-fs/hubfs/IHUB%20Branded%20Imagery/Logos/IHUBApp%20Powered%20by%20InspireHUB.png?width=353&height=60&name=IHUBApp%20Powered%20by%20InspireHUB.png)](https://info.inspirehub.com/homepage) - [Get Started ](https://setup.inspirehub.com/) - [Launch IHUBApp](https://setup.inspirehub.com/) - [Become a Hubmaster](https://www.inspirehub.com/hubmaster-apply) - [Become an IHUBApp Ally (Affiliates)](https://www.inspirehub.com/ally) - [Features ](https://www.inspirehub.com/solutions) - [Overview](https://www.inspirehub.com/about-ihubapp) - [Email Marketing](https://www.inspirehub.com/en-us/email-marketing) - [Automated Newsletters](https://www.inspirehub.com/en-us/automated-newsletters) - [Intelligent Channel Feeds](https://www.inspirehub.com/en-us/ihubapp-intelligent-channel-feeds) - [Industry Use Cases](https://www.inspirehub.com/solutions) - [Customer Testimonials](https://www.inspirehub.com/client-showcase) - [Progressive Web Apps](https://www.inspirehub.com/whitepaper) - [Pricing & Plans](https://www.inspirehub.com/pricing-plans-build-now) # Be amazing with the IHUBApp A blog dedicated to helping Freelancers take their business to the next level. Sign-up to become a IHUBApp Ally and receive 20% commission on every license. Learn more below! ![Download The Ultimate Small Business Survival Guide for FREE when you subscribe to our blog!](http://www.ihubgo.com/hs-fs/hubfs/Content%20-%20Inbound/Guides/The%20Ultimate%20Small%20Business%20Survival%20Guide%20(Mobile%20and%20Book)%20600x600.png?width=600&height=600&name=The%20Ultimate%20Small%20Business%20Survival%20Guide%20(Mobile%20and%20Book)%20600x600.png) ### Hubmasters, get ready to launch! - [Recent Posts](http://www.ihubgo.com/blog) ![What small business owner inspires you? We'd love to feature them on the Big on Small podcast!](http://www.ihubgo.com/hubfs/Content%20-%20Inbound/Blogs/Big%20on%20Small%20Blogs/Blog%20-%20What%20small%20business%20owner%20inspires%20you_%20Wed%20love%20to%20feature%20them%20on%20the%20Big%20on%20Small%20podcast.jpg) ![](https://app.hubspot.com/settings/avatar/2e22f9b3937aae533902d38fa424ba26) By [Sue Braiden](http://www.ihubgo.com/blog/author/sue-braiden) On September 25, 2020 ## [What small business owner inspires you? We'd love to feature them on the Big on Small podcast!](http://www.ihubgo.com/blog/what-small-business-owner-inspires-you-wed-love-to-feature-them-on-the-big-on-small-podcast) **When you think of small business owners, who inspires YOU the most?** Small businesses account for more than 99% of businesses... *( read )* Tags: [small business](http://www.ihubgo.com/blog/topic/small-business), [small business owners](http://www.ihubgo.com/blog/topic/small-business-owners), [mentoring](http://www.ihubgo.com/blog/topic/mentoring), ![Celebrating National Small Business Week? These tools can help!](http://www.ihubgo.com/hubfs/Content%20-%20Inbound/Blogs/Blog%20-%20Celebrating%20National%20Small%20Business%20Week%20-%20These%20tools%20can%20help.jpg) ![](https://app.hubspot.com/settings/avatar/2e22f9b3937aae533902d38fa424ba26) By [Sue Braiden](http://www.ihubgo.com/blog/author/sue-braiden) On September 23, 2020 ## [Celebrating National Small Business Week? These tools can help!](http://www.ihubgo.com/blog/celebrating-national-small-business-week-these-tools-can-help) This week (September 21-25) is National Small Business Week in the U.S., celebrating entrepreneurs and the 30 million small... *( read )* Tags: [small business](http://www.ihubgo.com/blog/topic/small-business), [small business owners](http://www.ihubgo.com/blog/topic/small-business-owners), [remote workplace](http://www.ihubgo.com/blog/topic/remote-workplace), ![The website your digital agency built for a small business client just got hacked. Now what?](http://www.ihubgo.com/hubfs/Content%20-%20Inbound/Blogs/Cyber.SC%20blogs/Blog%20-%20The%20website%20your%20digital%20agency%20built%20for%20a%20small%20business%20client%20just%20got%20hacked.%20Now%20what.jpg) ![](http://www.ihubgo.com/hubfs/Content%20-%20Inbound/Blogs/Cyber.SC%20blogs/Christian-Redshaw.jpg) By [Christian Redshaw](http://www.ihubgo.com/blog/author/christian-redshaw) On September 18, 2020 ## [The website your digital agency built for a small business client just got hacked. Now what?](http://www.ihubgo.com/blog/the-website-your-digital-agency-built-for-a-small-business-client-just-got-hacked-now-what) Once upon a time, there were two digital agencies. Both agencies had eye-catching websites, showcased high-profile clients... *( read )* Tags: [small business](http://www.ihubgo.com/blog/topic/small-business), [security](http://www.ihubgo.com/blog/topic/security), [privacy](http://www.ihubgo.com/blog/topic/privacy), ![Big on Small Podcast Mini-Episode 1: One Vs. One Hundred](http://www.ihubgo.com/hubfs/Content%20-%20Inbound/Blogs/Big%20on%20Small%20Blogs/Big%20on%20Small%20-%20Mini-Episode%20001%20%20-%20One%20Vs%20One%20Hundred.jpg) ![](https://app.hubspot.com/settings/avatar/2e22f9b3937aae533902d38fa424ba26) By [Sue Braiden](http://www.ihubgo.com/blog/author/sue-braiden) On September 10, 2020 ## [Big on Small Podcast Mini-Episode 1: One Vs. One Hundred](http://www.ihubgo.com/blog/big-on-small-podcast-mini-episode-001-one-vs-one-hundred) Have you ever been in an interview and been asked a fun but somewhat bizarre scenario question? When we interview people... *( read )* Tags: [small business](http://www.ihubgo.com/blog/topic/small-business), [small business owners](http://www.ihubgo.com/blog/topic/small-business-owners), [workplace fun](http://www.ihubgo.com/blog/topic/workplace-fun), ![Big on Small Podcast Episode 6: Wine Not Make History? With Donna Stoney](http://www.ihubgo.com/hubfs/Content%20-%20Inbound/Blogs/Big%20on%20Small%20Blogs/BIG%20ON%20SMALL%20%20-%20Ep%20006%20-%20Donna%20Stoney.jpg) ![](https://app.hubspot.com/settings/avatar/2e22f9b3937aae533902d38fa424ba26) By [Sue Braiden](http://www.ihubgo.com/blog/author/sue-braiden) On August 27, 2020 ## [Big on Small Podcast Episode 6: Wine Not Make History? With Donna Stoney](http://www.ihubgo.com/blog/big-on-small-podcast-ep-006-wine-not-make-history-with-donna-stoney) Have you ever noticed that a hero, a real hero, often doesn't see themselves as one? Today’s guest is no different. [Donna...](https://www.linkedin.com/in/donna-stoney-5b4355133/) *( read )* Tags: [food & beverage](http://www.ihubgo.com/blog/topic/food-beverage), [wineries](http://www.ihubgo.com/blog/topic/wineries), [wine club](http://www.ihubgo.com/blog/topic/wine-club), ![Top 5 FREE small business tools to find new market opportunities FAST!](http://www.ihubgo.com/hubfs/Content%20-%20Inbound/Blogs/Blog%20-%20Top%205%20FREE%20small%20business%20tools%20to%20find%20new%20market%20opportunities%2c%20FAST.png) ![](https://app.hubspot.com/settings/avatar/2e22f9b3937aae533902d38fa424ba26) By [Sue Braiden](http://www.ihubgo.com/blog/author/sue-braiden) On May 26, 2020 ## [Top 5 FREE small business tools to find new market opportunities FAST!](http://www.ihubgo.com/blog/top-5-free-small-business-tools-to-find-new-market-opportunities-fast) With a drastically changed economy, many businesses are finding the need to pivot to embrace new products and services... *( read )* Tags: [small business](http://www.ihubgo.com/blog/topic/small-business), [business tools](http://www.ihubgo.com/blog/topic/business-tools), [digital engagement](http://www.ihubgo.com/blog/topic/digital-engagement), ![The Top Stories Every Small Winery Should Read This Week | InspireHUB](http://www.ihubgo.com/hubfs/Content%20-%20Inbound/Blogs/InspireHUB%20Blog%20Images.png) ![](https://app.hubspot.com/settings/avatar/2e22f9b3937aae533902d38fa424ba26) By [Sue Braiden](http://www.ihubgo.com/blog/author/sue-braiden) On May 19, 2020 ## [The Top Stories Every Small Winery Should Read This Week | InspireHUB](http://www.ihubgo.com/blog/the-top-stories-every-small-winery-should-read-this-week) With lockdown restrictions slowly being lifted in more states across the U.S., there's cautious optimism growing in the... *( read )* Tags: [wineries](http://www.ihubgo.com/blog/topic/wineries), [wine club](http://www.ihubgo.com/blog/topic/wine-club), [insights](http://www.ihubgo.com/blog/topic/insights), ![Success in 2020 Now Looks Like This | InspireHUB](http://www.ihubgo.com/hubfs/Content%20-%20Inbound/Blogs/Success%20in%202020%20Now%20Looks%20Like%20This%20%5B1200x675%5D%20(2).png) ![](http://www.ihubgo.com/hubfs/Content%20-%20Outbound/Media%20Kit/Headshots%20-%20Web-Ready/Karolyn%20Hart%20-%20close-up%20%5B800x800%5D.jpg) By [Karolyn Hart](http://www.ihubgo.com/blog/author/karolyn-hart) On April 20, 2020 ## [Success in 2020 Now Looks Like This | InspireHUB](http://www.ihubgo.com/blog/success-in-2020-now-looks-like-this-inspirehub) Every year, dozens of thought leaders have presented their ideas on what success will look like for companies in the... *( read )* Tags: [wineries](http://www.ihubgo.com/blog/topic/wineries), [Cooper's Hawk Vineyards](http://www.ihubgo.com/blog/topic/coopers-hawk-vineyards), [Tom O'Brien](http://www.ihubgo.com/blog/topic/tom-obrien), ![Rescue Your Small Business by Transforming to Digital FAST! | InspireHUB](http://www.ihubgo.com/hubfs/Content%20-%20Inbound/Blogs/Digital%20Rescue%20Kit%20%5B1200x675%5D%20(3).png) ![](http://www.ihubgo.com/hubfs/Content%20-%20Outbound/Media%20Kit/Headshots%20-%20Web-Ready/Karolyn%20Hart%20-%20close-up%20%5B800x800%5D.jpg) By [Karolyn Hart](http://www.ihubgo.com/blog/author/karolyn-hart) On March 31, 2020 ## [Rescue Your Small Business by Transforming to Digital FAST! | InspireHUB](http://www.ihubgo.com/blog/rescue-your-small-business-by-transforming-to-digital-fast) The global pandemic has left many small business owners uncertain of their future and grappling with the reality that almost... *( read )* Tags: [wineries](http://www.ihubgo.com/blog/topic/wineries), [small business](http://www.ihubgo.com/blog/topic/small-business), [change](http://www.ihubgo.com/blog/topic/change), ![Samir Husni on how the Coronavirus is changing the future for magazines. | InspireHUB](http://www.ihubgo.com/hubfs/Content%20-%20Inbound/Blogs/Blog%20-%20Future%20of%20Magazines%20%5B1200x675%5D%20(1).png) ![](http://www.ihubgo.com/hubfs/Content%20-%20Outbound/Media%20Kit/Headshots%20-%20Web-Ready/Karolyn%20Hart%20-%20close-up%20%5B800x800%5D.jpg) By [Karolyn Hart](http://www.ihubgo.com/blog/author/karolyn-hart) On March 18, 2020 ## [Samir Husni on how the Coronavirus is changing the future for magazines. | InspireHUB](http://www.ihubgo.com/blog/coronavirus-future-for-magazines) In just a few short weeks, the world as we know it has fundamentally shifted. Even prior to the global pandemic, magazine... *( read )* Tags: [data security](http://www.ihubgo.com/blog/topic/data-security), [marketing](http://www.ihubgo.com/blog/topic/marketing), [content management platform](http://www.ihubgo.com/blog/topic/content-management-platform), ![5 reasons independent agencies should be building on closed-circuit Digital Experience Platforms](http://www.ihubgo.com/hubfs/Content%20-%20Inbound/Blogs/Blog%20-%205%20Reasons%20Your%20Agency%20Needs%20the%20IHUBApp%20%5B1200x675%5D%20(3).png) ![](http://www.ihubgo.com/hubfs/Content%20-%20Outbound/Media%20Kit/Headshots%20-%20Web-Ready/Karolyn%20Hart%20-%20close-up%20%5B800x800%5D.jpg) By [Karolyn Hart](http://www.ihubgo.com/blog/author/karolyn-hart) On March 10, 2020 ## [5 reasons independent agencies should be building on closed-circuit Digital Experience Platforms](http://www.ihubgo.com/blog/5-reasons-independent-agencies-should-be-building-on-digital-experience-platforms) A shift has happened in the digital world. Small, independent agencies and freelancers are giving larger well-established... *( read )* Tags: [engagement professionals](http://www.ihubgo.com/blog/topic/engagement-professionals), [data security](http://www.ihubgo.com/blog/topic/data-security), [device agnostic](http://www.ihubgo.com/blog/topic/device-agnostic), ![How Merchants Paper Company Created a Digital Experience to Supercharge Their Sustainability Conference and Trade Show | InspireHUB](http://www.ihubgo.com/hubfs/Blog%20-%20Case%20Study%20Conference%20App.png) ![](https://app.hubspot.com/settings/avatar/2e22f9b3937aae533902d38fa424ba26) By [Sue Braiden](http://www.ihubgo.com/blog/author/sue-braiden) On December 3, 2019 ## [How Merchants Paper Company Created a Digital Experience to Supercharge Their Sustainability Conference and Trade Show | InspireHUB](http://www.ihubgo.com/blog/how-merchants-paper-company-used-their-ihubapp-to-connect-conference-guests)   Have you ever dreamed of upping your game with an app... *( read )* Tags: [mobile apps](http://www.ihubgo.com/blog/topic/mobile-apps), [engagement](http://www.ihubgo.com/blog/topic/engagement), [communications](http://www.ihubgo.com/blog/topic/communications), ![Greater Augusta Arts Council Launched the IHUBApp at their 39th Arts in the Heart of Augusta Festival | InspireHUB](http://www.ihubgo.com/hubfs/Partners%20and%20Distributors/Arts%20in%20the%20Heart%20of%20Augusta/AHA2019-AudreyJamieAndKarolynWatchingAnalyticsRollIn-1200x675-webready.jpg) ![](https://app.hubspot.com/settings/avatar/2e22f9b3937aae533902d38fa424ba26) By [Sue Braiden](http://www.ihubgo.com/blog/author/sue-braiden) On November 11, 2019 ## [Greater Augusta Arts Council Launched the IHUBApp at their 39th Arts in the Heart of Augusta Festival | InspireHUB](http://www.ihubgo.com/blog/greater-augusta-arts-council-launched-the-ihubapp-at-their-39th-arts-in-the-heart-of-augusta-festival)   > This year, the Greater Augusta Arts Council rolled out... *( read )* Tags: [mobile apps](http://www.ihubgo.com/blog/topic/mobile-apps), [engagement](http://www.ihubgo.com/blog/topic/engagement), [communications](http://www.ihubgo.com/blog/topic/communications), ![10 Ways to Grow Your Wine Club Memberships | InspireHUB](http://www.ihubgo.com/hubfs/Content%20-%20Inbound/Blogs/BLOG%20-%2010%20Ways%20to%20Grow%20Your%20Wine%20Club%20Memberships.jpg) ![](https://app.hubspot.com/settings/avatar/2e22f9b3937aae533902d38fa424ba26) By [Sue Braiden](http://www.ihubgo.com/blog/author/sue-braiden) On August 6, 2019 ## [10 Ways to Grow Your Wine Club Memberships | InspireHUB](http://www.ihubgo.com/blog/10-ways-to-grow-your-wine-club-memberships) Whether you’re thinking about starting a wine club or have one you’re looking to grow, the potential ROI is hard to ignore.... *( read )* Tags: [food & beverage](http://www.ihubgo.com/blog/topic/food-beverage), [wine promotion](http://www.ihubgo.com/blog/topic/wine-promotion), [wineries](http://www.ihubgo.com/blog/topic/wineries), ![Small Winery Growth: How Even the Smallest Can Compete and Be Profitable](http://www.ihubgo.com/hubfs/Content%20-%20Inbound/Blogs/Blog%20-%20Small%20Winery%20Growth%20-%20How%20Even%20the%20Smallest%20Can%20Compete%20and%20Be%20Profitable.jpg) ![](https://app.hubspot.com/settings/avatar/2e22f9b3937aae533902d38fa424ba26) By [Sue Braiden](http://www.ihubgo.com/blog/author/sue-braiden) On August 6, 2019 ## [Small Winery Growth: How Even the Smallest Can Compete and Be Profitable](http://www.ihubgo.com/blog/how-even-the-smallest-wineries-can-compete-and-be-profitable) Can SMEs compete with large estates and virtual wineries? According to [an in-depth look at the differentiation strategies and...](https://www.sciencedirect.com/science/article/pii/S2212977415000289) *( read )* Tags: [food & beverage](http://www.ihubgo.com/blog/topic/food-beverage), [wine promotion](http://www.ihubgo.com/blog/topic/wine-promotion), [wineries](http://www.ihubgo.com/blog/topic/wineries), [VIEW MORE](https://www.inspirehub.com/blog/page/2) ## The Ultimate Small Business Survival Guide is Here We've been helping InspireHUB clients not just survive during this time but THRIVE! We collected all of our advice and made it available for FREE as our great big give-back during this difficult time. Included in this FREE Guide: Transformation Readiness Assessment, Practical Marketing Help, Proven Strategies to Pivot Your Company . Subscribe to our blog and download it for free now. ![The Ultimate Small Business Survival Guide (Mobile and Book) 600x600](http://www.ihubgo.com/hs-fs/hubfs/Content%20-%20Inbound/Guides/The%20Ultimate%20Small%20Business%20Survival%20Guide%20(Mobile%20and%20Book)%20600x600.png?width=700&height=700&name=The%20Ultimate%20Small%20Business%20Survival%20Guide%20(Mobile%20and%20Book)%20600x600.png) **COMPANY** [About](https://ihubgo.com/home) [Press](https://ihubgo.com/c/newsroom/feed) [InspireHUB Privacy Notice](https://www.inspirehub.com/privacy-notice) [IHUBApp Privacy Notice](https://www.inspirehub.com/ihubapp-privacy-notice) [Terms of Service](https://www.inspirehub.com/terms-conditions) **RESOURCES** [IHUBApp Support](https://support.ihub.app) [Hub Store](https://hubstore.ihub.app/) [Hub Ship](http://hubship.ihub.app/) [Resource Library](https://ihubgo.com/c/useful-resources/feed) [Blog](https://www.inspirehub.com/blog) **PRODUCTS** [IHUBApp Features Overview](https://www.inspirehub.com/about-ihubapp) [For Creators](https://ihubgo.com/posts/166687/ihubapp-for-creators) [For Publishers](https://ihubgo.com/posts/166738/ihubapp-for-publishers) [For Businesses](https://ihubgo.com/posts/166778/ihubapp-for-business) ![An InspireHUB Innovation. 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